South by Southwest London 2026

Belgium – UK Next‑Gen Venue, Broadcast & Sports Tech Solutions

Belgian House Takeover @ SXSW London
June 2| 10:00–12:00

Curated. High-level. Business-first.
SXSW is where culture, technology and live experiences collide.

On June 2nd, the Belgian House at SXSW London will host a curated business session bringing together UK industry leaders and a select group of Belgian tech innovators shaping the future of sports, media, and live entertainment.

AWEX, together with FIT and HUB, is assembling a delegation of ambitious Belgian companies ready to engage with decision-makers from broadcasters, stadium operators, sports organisations, event producers and media platforms.

This is not a traditional conference session.
It’s a curated reverse pitching and matchmaking forum designed to spark concrete partnerships and business opportunities.

Format: Keynote & Reverse Pitching

Major industry players — including innovation leaders from organisations such as BBC Innovation and pioneers like EVS, Dirty Monitor and Tomorrowland — will first take the stage and will share:

• their innovation challenges
• their technology needs
• their collaboration and partnership ambitions

Then the format flips.
Belgian companies will engage in focused conversations and curated networking, exploring concrete collaboration opportunities with UK industry leaders.

Why you should be in the room

• Direct access to C-level and innovation decision-makers
• Visibility alongside leading Belgian and international innovators
• A carefully curated group of companies ensuring relevant conversations
• A premium setting at SXSW London — not a trade fair floor
• A concrete entry point into the UK sports, media and live entertainment ecosystem

Who we’re looking for

We are looking for mature startups and scale-ups with market-ready technologies and international ambitions, active in areas such as:

• Sports & Athlete Technologies
• Fan Engagement & Audience Experiences
• Media, Broadcast & Content Innovation
• Venues, Events & Infrastructure
• Sports Organizations & Event Ecosystems

Participation is limited and selection will apply.

Agenda Snapshot

10:00 | Doors open
10:10 | Format introduction
10:45 | Reverse pitching session
11:30 | Curated networking
12:00 | Lunch & informal connections

And Then… SXSW

By joining the Belgian delegation, you don’t just attend a high-level business session.

You plug into the wider SXSW London ecosystem:

• Access to global media, sports and tech leaders
• Industry talks and trend sessions
• Informal networking across the festival
• Exposure to international investors and partners

Start your SXSW experience with curated deal-flow.
Then amplify it across the festival.